Ambushed and Targeted: The New Game of Marketing
It’s summer time which means that days are a bit slower, the tv is running a bit longer, and social media is a bit more active. With plenty of sporting events to watch – from the World Cup to Wimbledon – more and more people are being targeted and exposed to the new game of marketing and […]
Our highlights from eMerge Americas 2015
The technology and business community of South Florida were beaming with joy at the arrival of the second annual eMerge Americas Conference, that was held at the Miami Beach Convention Center during the first week of May. With over 10,000 attendees and 500 companies from over 50 countries, Miami is surely picking up on the […]
TAKE THE BLAH OUT OF EMAIL MARKETING USING VIDEO
You’ve got mail! That sounds like old news right? That’s because it is. Receiving your daily emails isn’t as exciting as it once was, probably because you receive hundreds of them each day. That’s why it’s important to find a way to stand out with your email marketing efforts, because if you don’t, then your […]
OUR FAVORITE SXSW 2015 MOMENTS
South by Southwest (SXSW), came and went, and definitely left us wanting more. Austin, Texas was the place to be during the 2-week event featuring the best of music, technology, and film. Surprise appearances and fire-breathing drones kept us on our tiptoes throughout the event, and we simply can’t wait for next year. But before […]
THE POWER OF THE EXPLAINER VIDEO
What exactly is an explainer video? It’s a video lasting 1-2 minutes that is used to introduce a company, product or service by explaining what problem they are trying to solve. Think of it as a fun, casual elevator pitch, but with visuals. Sometimes, these videos are even distributed before the product is fully formed. […]
BEST IMAGE SIZES FOR YOUR SOCIAL MEDIA POSTS
A picture speaks a thousand words, and if you do the character count, well, let’s just say it will fill a twitter stream pretty quick! But posting images or artwork is not a one-size-fits-all approach. In order to be effective, you have to understand the nuances of the social channel your posting in as well […]
INSPIRA D3 DOES #SMWMIAMI
As a digital agency, we look to stay ahead of trends and remain informed at all times. Just last week, we took part in Social Media Week Miami so we could connect with local industries and see what’s trending. Luckily for us, being cutting edge is in our DNA – so the conversations became less […]
THE STATE OF REAL ESTATE TODAY
In real estate marketing, being digitally minded is key. According to the National Association of Realtors, in a 2013 study, the first step in the home buying process for 42 percent of shoppers was going online. Overall, the use of the Internet in looking for property was 92%. There’s more. Users spend an average of 16 minutes […]
DRAWING THE LINE BETWEEN PENCIL AND INK
Recently two digital drawing tools—specific for iPads—were released: a Bluetooth-based stylus called Pencil and in June of this year, the Adobe Ink and Slide. If you are an artist or just an artsy tech geek like us—and you are as obsessed about cost-effectiveness as we are… you’ve been carefully watching these two. Here’s what we’re […]
IT’S ALL IN THE CREATIVITY!
So your strategy is sound, you have a firm grasp as to what you’re selling/doing online and how you’re going to do it. So how come you’re getting zero engagement? Let’s look at the design of things. How creative was your team? And we’re not just talking eye-catching visuals, copy is key as well! Infusing a high […]
