What exactly is an explainer video? It’s a video lasting 1-2 minutes that is used to introduce a company, product or service by explaining what problem they are trying to solve. Think of it as a fun, casual elevator pitch, but with visuals. Sometimes, these videos are even distributed before the product is fully formed. It’s used to pique the viewer’s interest, and be informative and clear without taking up too much time.
What makes them valuable to a brand is their ability to instantly engage a viewer who’s interested in learning more about whatever product or service the video explains.
Here’s a sample:
Aside from the obvious advantage of easily illustrating how a product works, by having the viewer in the know, they’ll feel that they’ve become part of the product’s inner circle, which increases their brand loyalty. That’s where the real benefit of this type of video comes into play!
Want to learn more about how an explainer video can help your product or service? Give us a call/tweet/DM/email!