INTERNOS: SHOWING THAT I.T. CAN HAVE PASSION
Objective: INTERNOS was born as a result of an unlikely meeting between the CEOs of fellow Miami IT firms, Ready IT and New Global Solutions. While waiting to board the same flight for a tech conference, both discovered that aside from having competing companies with similar business models, they were both tech geeks who shared […]
FEEDING SOUTH FLORIDA: RALLYING OUR COMMUNITY TO FEED THE HUNGRY.
Objective: As the largest domestic relief organization in Florida, the number one problem facing Feeding South Florida was a lack of awareness that hunger truly existed here—an ongoing perceptual problem that needed to be corrected to continue to secure donations from food and grocery organizations, as well as financial donations, to ensure the safe storage […]
SAVE OUR MATHESON HAMMOCK: DIGITAL MEDIA FOR GOODNESS’ SAKE
We’re all about doing good work, but when good work also encompasses a great cause, it truly inspires us! This opportunity came along when when the county allowed a private company to build a massive boat warehouse in Matheson Hammock Park without surveying the nearby residents or conducting any studies as to the impact it […]
BUILDING YOUR ONLINE BRAND: MENA TRAVEL ADVISORS
Sometimes taking a successful brick-and-mortar business online can be a challenge, since what makes them special could be lost in translation. The key, aside from A LOT of research into their category and brand, is to really listen to them and see them as their customers would. Mena Travel Advisors has been in business for over 50 […]
MENA TRAVEL GOES DIGITAL: “NOT JUST YOUR PARENT’S TRAVEL AGENCY ANYMORE”
Objective: Mena Travel Agency had moved from Cuba to Miami in 1961, marketing to a local, largely Cuban-American community already familiar with the brand. But in 2013, the family-run business faced a dwindling aging customer base, and recognized the need to appeal to a younger, broader demographic. VSBrooks Advertising and their digital division, InspiraD3, were […]
SAVE OUR MATHESON HAMMOCK PARK: A DIGITAL AND SOCIAL MEDIA ACTIVISM CAMPAIGN
THE OBJECTIVE: Raise awareness and gather community support to thwart Miami-Dade County’s plans to construct a massive 62,000-sq.-ft. boat warehouse in pristine Matheson Hammock, a peaceful, scenic park and natural habitat with biking trails, small-scale marina, and a unique salt-water atoll pool off Miami’s Biscayne Bay. INSIGHTS: The County had quietly gone ahead and awarded […]
