ANALYTICS TALK: WHAT THOSE NUMBERS REALLY MEAN TO YOUR BUSINESS

ANALYTICS TALK: WHAT THOSE NUMBERS REALLY MEAN TO YOUR BUSINESS

Understanding a website visitor’s flow to you and making sure all your hard work online is paying off by reading your analytics can be a daunting task if you don’t know what you’re looking for. Consider this a cheat sheet for when you sit down to review your first analytics report. 1) Know your key terms. A page view […]

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MORE ANALYTICS: THE 4 MOST IMPORTANT THINGS TO WATCH FOR

MORE ANALYTICS: THE 4 MOST IMPORTANT THINGS TO WATCH FOR

Ever wondered what is being said about you or your business online? Take a minute and Google it. Make note of what you find. Are you done? Chances are you found one of two things — nothing of any relevance or, if you found content/listings/info about yourself or your business, it was haphazard at best […]

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SAVE OUR MATHESON HAMMOCK PARK: A DIGITAL AND SOCIAL MEDIA ACTIVISM CAMPAIGN

SAVE OUR MATHESON HAMMOCK PARK: A DIGITAL AND SOCIAL MEDIA ACTIVISM CAMPAIGN

THE OBJECTIVE: Raise awareness and gather community support to thwart Miami-Dade County’s plans to construct a massive 62,000-sq.-ft. boat warehouse in pristine Matheson Hammock, a peaceful, scenic park and natural habitat with biking trails, small-scale marina, and a unique salt-water atoll pool off Miami’s Biscayne Bay. INSIGHTS: The County had quietly gone ahead and awarded […]

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