Our highlights from eMerge Americas 2015
The technology and business community of South Florida were beaming with joy at the arrival of the second annual eMerge Americas Conference, that was held at the Miami Beach Convention Center during the first week of May. With over 10,000 attendees and 500 companies from over 50 countries, Miami is surely picking up on the […]
TAKE THE BLAH OUT OF EMAIL MARKETING USING VIDEO
You’ve got mail! That sounds like old news right? That’s because it is. Receiving your daily emails isn’t as exciting as it once was, probably because you receive hundreds of them each day. That’s why it’s important to find a way to stand out with your email marketing efforts, because if you don’t, then your […]
OUR FAVORITE SXSW 2015 MOMENTS
South by Southwest (SXSW), came and went, and definitely left us wanting more. Austin, Texas was the place to be during the 2-week event featuring the best of music, technology, and film. Surprise appearances and fire-breathing drones kept us on our tiptoes throughout the event, and we simply can’t wait for next year. But before […]
THE POWER OF THE EXPLAINER VIDEO
What exactly is an explainer video? It’s a video lasting 1-2 minutes that is used to introduce a company, product or service by explaining what problem they are trying to solve. Think of it as a fun, casual elevator pitch, but with visuals. Sometimes, these videos are even distributed before the product is fully formed. […]
INSPIRA D3 DOES #SMWMIAMI
As a digital agency, we look to stay ahead of trends and remain informed at all times. Just last week, we took part in Social Media Week Miami so we could connect with local industries and see what’s trending. Luckily for us, being cutting edge is in our DNA – so the conversations became less […]
THE STATE OF REAL ESTATE TODAY
In real estate marketing, being digitally minded is key. According to the National Association of Realtors, in a 2013 study, the first step in the home buying process for 42 percent of shoppers was going online. Overall, the use of the Internet in looking for property was 92%. There’s more. Users spend an average of 16 minutes […]
WHY NO ONE WILL WATCH YOUR CRAPPY CORPORATE “VIRAL” VIDEO, AND HOW TO FIX IT.
Check out this Fast Company article regarding poorly made corporate videos. In the article the author writes, ” If you’re hoping for your latest content to go viral, it has to do one thing: evoke strong emotion. Key word there is ‘strong’. If someone lightly laughs at something, or is slightly inspired, that doesn’t make […]
MENA TRAVEL GOES DIGITAL: “NOT JUST YOUR PARENT’S TRAVEL AGENCY ANYMORE”
Objective: Mena Travel Agency had moved from Cuba to Miami in 1961, marketing to a local, largely Cuban-American community already familiar with the brand. But in 2013, the family-run business faced a dwindling aging customer base, and recognized the need to appeal to a younger, broader demographic. VSBrooks Advertising and their digital division, InspiraD3, were […]
MORE ANALYTICS: THE 4 MOST IMPORTANT THINGS TO WATCH FOR
Ever wondered what is being said about you or your business online? Take a minute and Google it. Make note of what you find. Are you done? Chances are you found one of two things — nothing of any relevance or, if you found content/listings/info about yourself or your business, it was haphazard at best […]
SOCIAL MEDIA TALK: ANTISOCIAL MEDIA
Frustrated with social media? Alex offers some antisocial media tips.
