TAKE THE BLAH OUT OF EMAIL MARKETING USING VIDEO
You’ve got mail! That sounds like old news right? That’s because it is. Receiving your daily emails isn’t as exciting as it once was, probably because you receive hundreds of them each day. That’s why it’s important to find a way to stand out with your email marketing efforts, because if you don’t, then your […]
THE POWER OF THE EXPLAINER VIDEO
What exactly is an explainer video? It’s a video lasting 1-2 minutes that is used to introduce a company, product or service by explaining what problem they are trying to solve. Think of it as a fun, casual elevator pitch, but with visuals. Sometimes, these videos are even distributed before the product is fully formed. […]
THE STATE OF REAL ESTATE TODAY
In real estate marketing, being digitally minded is key. According to the National Association of Realtors, in a 2013 study, the first step in the home buying process for 42 percent of shoppers was going online. Overall, the use of the Internet in looking for property was 92%. There’s more. Users spend an average of 16 minutes […]
WHY NO ONE WILL WATCH YOUR CRAPPY CORPORATE “VIRAL” VIDEO, AND HOW TO FIX IT.
Check out this Fast Company article regarding poorly made corporate videos. In the article the author writes, ” If you’re hoping for your latest content to go viral, it has to do one thing: evoke strong emotion. Key word there is ‘strong’. If someone lightly laughs at something, or is slightly inspired, that doesn’t make […]
WHAT EXACTLY ARE PEOPLE SAYING ABOUT INSPIRA D3?
Our man-on-the-street interviews shed some light on the subject of digital, social media, and all things InspiraD3.
