THE POWER OF THE EXPLAINER VIDEO

THE POWER OF THE EXPLAINER VIDEO

What exactly is an explainer video? It’s a video lasting 1-2 minutes that is used to introduce a company, product or service by explaining what problem they are trying to solve. Think of it as a fun, casual elevator pitch, but with visuals. Sometimes, these videos are even distributed before the product is fully formed. […]

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MENA TRAVEL GOES DIGITAL: “NOT JUST YOUR PARENT’S TRAVEL AGENCY ANYMORE”

MENA TRAVEL GOES DIGITAL: “NOT JUST YOUR PARENT’S TRAVEL AGENCY ANYMORE”

Objective: Mena Travel Agency had moved from Cuba to Miami in 1961, marketing to a local, largely Cuban-American community already familiar with the brand. But in 2013, the family-run business faced a dwindling aging customer base, and recognized the need to appeal to a younger, broader demographic. VSBrooks Advertising and their digital division, InspiraD3, were […]

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