
MENA TRAVEL GOES DIGITAL: “NOT JUST YOUR PARENT’S TRAVEL AGENCY ANYMORE”
Objective: Mena Travel Agency had moved from Cuba to Miami in 1961, marketing to a local, largely Cuban-American community already familiar with the brand. But in 2013, the family-run business faced a dwindling aging customer base, and recognized the need to appeal to a younger, broader demographic. VSBrooks Advertising and their digital division, InspiraD3, were […]