Check out this Fast Company article regarding poorly made corporate videos. In the article the author writes, ” If you’re hoping for your latest content to go viral, it has to do one thing: evoke strong emotion. Key word there is ‘strong’. If someone lightly laughs at something, or is slightly inspired, that doesn’t make them jump to the ‘share’ button. It has to be to the level of awesome.” They couldn’t have said it better. Potentially viral videos have to evoke strong emotions to capture that desire to share it. All we can add is that a small budget can be big on ideas and implementation.
Want to see a great example of this, and more on the subject of viral videos? Check out this article in INC.