Digital communications for a short attention span world.

SAVE OUR MATHESON HAMMOCK: DIGITAL MEDIA FOR GOODNESS’ SAKE

SAVE OUR MATHESON HAMMOCK: DIGITAL MEDIA FOR GOODNESS’ SAKE

We’re all about doing good work, but when good work also encompasses a great cause, it truly inspires us! This opportunity came along when when the county allowed a private company to build a massive boat warehouse in Matheson Hammock Park without surveying the nearby residents or conducting any studies as to the impact it […]

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WHAT DOES AN ONLINE CORPORATE VIDEO COST?

WHAT DOES AN ONLINE CORPORATE VIDEO COST?

Stretching your video marketing dollars is what we’re all about. When considering a corporate video shoot, there are many factors to take into account. Here is a link to a site that breaks down what is involved when budgeting for it. Or if you like, give us a call and we’ll walk you through it.

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WHY NO ONE WILL WATCH YOUR CRAPPY CORPORATE “VIRAL” VIDEO, AND HOW TO FIX IT.

WHY NO ONE WILL WATCH YOUR CRAPPY CORPORATE “VIRAL” VIDEO, AND HOW TO FIX IT.

Check out this Fast Company article regarding poorly made corporate videos. In the article the author writes, ” If you’re hoping for your latest content to go viral, it has to do one thing: evoke strong emotion. Key word there is ‘strong’. If someone lightly laughs at something, or is slightly inspired, that doesn’t make […]

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BUILDING YOUR ONLINE BRAND: MENA TRAVEL ADVISORS

BUILDING YOUR ONLINE BRAND: MENA TRAVEL ADVISORS

Sometimes taking a successful brick-and-mortar business online can be a challenge, since what makes them special could be lost in translation. The key, aside from A LOT of research into their category and brand, is to really listen to them and see them as their customers would. Mena Travel Advisors has been in business for over 50 […]

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ANALYTICS TALK: WHAT THOSE NUMBERS REALLY MEAN TO YOUR BUSINESS

ANALYTICS TALK: WHAT THOSE NUMBERS REALLY MEAN TO YOUR BUSINESS

Understanding a website visitor’s flow to you and making sure all your hard work online is paying off by reading your analytics can be a daunting task if you don’t know what you’re looking for. Consider this a cheat sheet for when you sit down to review your first analytics report. 1) Know your key terms. A page view […]

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MENA TRAVEL GOES DIGITAL: “NOT JUST YOUR PARENT’S TRAVEL AGENCY ANYMORE”

MENA TRAVEL GOES DIGITAL: “NOT JUST YOUR PARENT’S TRAVEL AGENCY ANYMORE”

Objective: Mena Travel Agency had moved from Cuba to Miami in 1961, marketing to a local, largely Cuban-American community already familiar with the brand. But in 2013, the family-run business faced a dwindling aging customer base, and recognized the need to appeal to a younger, broader demographic. VSBrooks Advertising and their digital division, InspiraD3, were […]

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WHAT EXACTLY ARE PEOPLE SAYING ABOUT INSPIRA D3?

WHAT EXACTLY ARE PEOPLE SAYING ABOUT INSPIRA D3?

Our man-on-the-street interviews shed some light on the subject of digital, social media, and all things InspiraD3.

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MORE ANALYTICS: THE 4 MOST IMPORTANT THINGS TO WATCH FOR

MORE ANALYTICS: THE 4 MOST IMPORTANT THINGS TO WATCH FOR

Ever wondered what is being said about you or your business online? Take a minute and Google it. Make note of what you find. Are you done? Chances are you found one of two things — nothing of any relevance or, if you found content/listings/info about yourself or your business, it was haphazard at best […]

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SOCIAL MEDIA TALK: ANTISOCIAL MEDIA

SOCIAL MEDIA TALK: ANTISOCIAL MEDIA

Frustrated with social media? Alex offers some antisocial media tips.  

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HOW TO MAKE VIDEO MARKETING WORK FOR YOUR BUSINESS

HOW TO MAKE VIDEO MARKETING WORK FOR YOUR BUSINESS

Check out this great article over at CIO Magazine regarding the reasons why you need a marketing video for you product and/or service and how to make it work for you. In the article Roger Vaughn, marketing and technology problem solver at Swift Marketing, explains that “If you sell a visual, hard-to-explain, or needs-to-be-seen product or service—”anything […]

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