
Real-Time Marketing: A Wave of Anticipated Creativity
Following trends always comes with a wave of anticipated creativity, as brands are always looking to capitalize on opportunities to support trending topics. From social issues to sporting events, brands are alert and ready to post content that embraces a trend and introduce their company to the conversation. This past Fourth of July marked the first Independence Day […]

Ambushed and Targeted: The New Game of Marketing
It’s summer time which means that days are a bit slower, the tv is running a bit longer, and social media is a bit more active. With plenty of sporting events to watch – from the World Cup to Wimbledon – more and more people are being targeted and exposed to the new game of marketing and […]

The Apple Watch, what’s been said and heard about the latest tech from Apple.
It has officially arrived! The most coveted tech device of the season (or the year), if we take into account the 2 million shoppers, who rushed to make their pre-orders so they could receive the first batch of watches, and that’s just here in the US. The Apple Watch is not only the most anticipated wearable, […]

TAKE THE BLAH OUT OF EMAIL MARKETING USING VIDEO
You’ve got mail! That sounds like old news right? That’s because it is. Receiving your daily emails isn’t as exciting as it once was, probably because you receive hundreds of them each day. That’s why it’s important to find a way to stand out with your email marketing efforts, because if you don’t, then your […]

OUR FAVORITE SXSW 2015 MOMENTS
South by Southwest (SXSW), came and went, and definitely left us wanting more. Austin, Texas was the place to be during the 2-week event featuring the best of music, technology, and film. Surprise appearances and fire-breathing drones kept us on our tiptoes throughout the event, and we simply can’t wait for next year. But before […]

THE POWER OF THE EXPLAINER VIDEO
What exactly is an explainer video? It’s a video lasting 1-2 minutes that is used to introduce a company, product or service by explaining what problem they are trying to solve. Think of it as a fun, casual elevator pitch, but with visuals. Sometimes, these videos are even distributed before the product is fully formed. […]